Web design normally depicts the design
process of a website for what the client gets to see on it, technically
speaking the front end. The process involves the implementation of various
skills and technologies along with Search Engine Optimization and Search Engine
Machines which are really important features of the marketing strategy today.
Like
many other countries, many companies are now involved with website design. A website designer with a combination of
the client’s desires and ideas along with his creativity comes up with a
standardized design; the ones which we generally get to see online. The process
is partly responsible for the construction and maintenance of a website. The
various skills and techniques involved are:
Typography design:
We don’t find a thousand fonts and styles in a standard website, do we? This is
where typography comes in to the scene. It is the bedrock on which the process
of web designing stands. The technique involves the use of a small yet
effective range of fonts and CSS styles. With the use of different types of
typography, the website can be made more alluring.
Page design
and layout: This is a very important aspect of a website
design. The website should appear attractive to the audience it intends to
target. To maintain this, the designer needs to be aware of the recent and the
upcoming trends. People, including the ones who are not so tech savvy, should
be able to navigate through the pages with ease and find what they need on the
site without any inconvenience. Sometimes, the page layout needs to be kept
consistent throughout (the master page concept) for maintaining the alignment
on all kinds of screens. But the designer should be careful that the website design doesn’t contradict the contents it holds.
Professional coding quality: A web designer is generally more
involved with the visual aspect of the website without being much bothered
about the coding. But there have come up many reasons as to why a web designer
should also know how to code. Firstly, if a website designer is capable of building a flexible XHTML built on
personal principles, he/she could be a priceless addition in a web team.
Secondly,
if you are successful in creating your own HTML, you’ll not be far from having
an SEO that is compatible with the various designs you create, boosting your
earnings as well. Indirectly, it also boosts the receptiveness of your website.
Besides, having your own code opens a whole new world of opportunities which
you can use to introduce new features in your designs and also helps while
communicating with a developer or a project manager. In short, it enhances the
quality of your web site design. It is however wise of a web designer to comply
with the standards for better layout of the code and proper identification of
the IDs and the classes.
But a
website can really be successful only if the targeted audience is aware of its
working, purpose and how to interact in the site. It is the responsibility of
the marketing team to create this awareness among the audience.
The front end of a website can be labelled as a shady area as the web developers also work on it. Generally, the designers import the codes written by the developers to design the web but the designers are now getting themselves acquainted with the coding part as well. With a touch of experience and a reputed expertise in the industry, a professionally created web site design can make your website the topmost priority of the public among its competitors and consequently boost your business.
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